Archive for August, 2007

APX Alarm shows how to manage a PR crisis

Sunday, August 5th, 2007

Provo, Utah’s own Apx Alarm had some bad press in Indiana recently, and I have to say they did an amazing job responding in the press. (You may not be a fan of summer sales companies, but that’s not the point). Watch and see what they did to respond.

Apx Alarm Video 1

Apx Alarm Reponse in Video 2