Media Relations Tip
One thing that you need to remember when being interviewed for a television or radio piece, especially if it refers to a product and or company, is to state your product or company name a lot. Instead of saying, “We are proud to blah, blah, blah.” you should say, “ABC Company is blah blah blah” or “ABC Product helps blah, blah, blah.” Why? Because in television pieces the super (graphic) shows up for only a few seconds and can be missed since stories are fairly short, and unlike in print or online where you can go back and read the piece to see who the quote is attributed to.