PR Doesn’t Work?
Guy Kawasaki recently caused some stir by running a “top ten list of Why PR doesn’t work”, citing Margie Zable Fisher’s theprsite.com. Obviously, sometimes PR can fall flat if the client and agency are out of sync. The list is pretty insightful. Certainly most of us (on the agency side) have seen some of these things happen. As professional communicators, sometimes we do a poor job communicating with our own clients. Here’s a link to Guy’s blog containing the list.