The power of a metaphor

After the Utah Jazz beat the Golden State Warriors Monday night in Salt Lake City, Warriors forward Stephen Jackson delivered the following press statement in response to the question of wheter he expected the Jazz to come out fighting like they did in the first quarter. (That was a mouthful).

“Isn’t Utah a fourth or fifth seed?” Jackson said. “They had a great year. They’re a good team. They’re not the Atlanta Hawks.”

Point well taken.

Metaphors can be very powerful in getting your point across with the press, but you should be careful about doing it. Just ask Sen. Ted Stevens about using metaphors to describe the Internet as a series of tubes. Google now has 660,000 references to the blunder indexed online. (Make that 660,001).

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